The “Quotes”
“Every day we’re learning about what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference” – David Lauren
“Right now, we’re trying to make sure that what we produce is as good for the environment as possible, or at least helps clean up another problem. Are we creating a new problem? I think we’re creating solutions, or at least trying to find solutions.” – David Lauren
“At the moment we’re refreshing our approach and framework around sustainability” – Halide Alagoz
Sustainable cotton, the new target!
Other company goals include the use of 100% sustainable cotton by 2025 and 100% recyclable or sustainably sourced packaging materials by the same year.
As for Earth Polo, a huge threat facing oceans today involves trillions of tiny plastic and chemical-covered non-plastic microfibers that flow from washing machines through drain water, placing smaller fish and other sea life, such as anemones, at risk. Alagoz said Ralph Lauren is working with experts who say the impact of turning a plastic bottle into recycled microfiber is “much less than that bottle ending up in the ocean.”
The broader question of biodegradability of such fibers remains unresolved. For Polo Earth, the story is about recycling and reusing.
The Collection on page 3 ⇓
