Nike drops the new “Evolution of the Swoosh” collection

Including the “Script Swoosh”, “Sunburst” and “Swoosh Chain” packs.

 

A Legacy

 

Graphic design student Carolyn Davidson designed Nike’s Swoosh logo in 1971. It was reworked several times in subsequent years until it reached its final appearance. Presented in all areas, from the Swoosh single to the famous Futura logo. Called “The Evolution of Swoosh”, it serves to honor the graphic heritage of the iconic logo.

 

The Collection

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Just in time for the fall, Nike is inspired by previous creations for its new collection “Evolution of the Swoosh”. Classic Nike silhouettes receive a variety of thematic remixes. Each set includes an improved Air Force 1, Air Max Plus and Air Max 97. In addition, some offers, including the React Element 55.

Bags cover classic sneakers with a range of patterns and colors.

 

“Script Swoosh”

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First, the Swoosh Pack Script covers Davidson’s hand-drawn Swoosh on the Air Force 1, Air Max 97, Air Max Plus and React Element 55 models. Available in men’s and children’s sizes.

 

“Swoosh Chain”

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The Swoosh Chain Pack uses an interconnected Swoosh logo, originally designed for tracksuits and clothing with a similar band. This capsule is exclusively for children. It includes the Air Force 1, Air Max 97, and Air Max Plus color palettes of the 1970s.

“Sunburst”

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Finally, the Sunburst pack is a sign of the Sunburst logo that was developed in 1972 to integrate the single Swoosh to clothing offers. The pattern has a circular pattern, allowing the names of the teams to be arched on them. In this pack, the Sunburst logo is featured on the Air Force 1, Air Max 97, Air Max Plus and React Element 55 models.

 

Agenda

Get ready and take notes! Nike’s “Evolution of the Swoosh” collection is hitting Foot Locker website as well as in stores in the course of August.

  • The “Script Swoosh” pack dropping August 10
  • “Swoosh Chain” pack on August 17
  • The “Sunburst” on August 31

 

You should look at The New Nike Cushioning System.

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Photo Credits: Nike