Following the success of Ssense’s first Dogwear drop, the brand has come back with a second capsule of clothing and accessories for puppies. The Ssense dogwear collection 2020 features iconic luxury brands such as Versace, Alyx and Moncler.
Ssense Dogwear Collection 2020
Back in December, the online luxury platform collaborated closely with various big-name labels to release its first Dogwear Collection. The capsule included brands such as Burberry, Versace, Moncler Genius, Paul Smith, Marine Serre, and more. Now, Ssense is back with a brand new Dogwear collection.
The second collection includes new collaborators such as Thom Browne, Martine Ali, Maisie Wilen, MISBHV and 1017 ALYX 9SM, but also previous collaborators such as Moncler Genius, Ashley Williams and Paul Smith. The SS20 assortment is inspired by industrial metalwork and features bright contemporary hues.
The collection includes an array of harnesses, leashes, collars, sweaters and charms.
Standout pieces include Paul Smith’s Multicolor Swirl Collar which is crafted from grained calfskin and Versace’s Black Barocco Medusa Dog T-Shirt.
Take a closer look at some pieces of the Dogwear Collection 2020 in the gallery just below.
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“Increasingly, millennials are spending more on their pets, especially dogs. There is a growing interest to reflect their individual style and their dog’s personality through clothing.”
Brigitte Chartrand, senior director of womenswear buying
Moreover, according to Ssense, there is an immediate surge in Instagram engagement whenever dog-related content is shared.
Buy the Dogwear Collection
For those who want their dogs to look like Hypebeasts, the SSENSE Dogwear Collection 2020 is already available on ssense.com. Prices range from $50 to $795.
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If you like Dogwear, you might want to take a look at Missguided’s collection of matching sweaters for Dogs. It will allow you to sport a matching outfit with your puppy.
