Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. As one of South Africa's largest food and beverage companies, Pioneer Foods owns valuable brands that appeal to local tastes. Funyuns look and taste like onion rings, but are actually made from cornmeal – and have a cult following in the United States. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. And on Friday came the news that world’s third biggest food and drink company is making one of its largest investments ever outside of the US in South Africa. Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. PepsiCo plans to use it as a platform to expand further into Africa. The roots of PepsiCo Beverages North America (PBNA) go back to 1898, when Caleb Bradham, an entrepreneur from New Bern, North Carolina created Pepsi-Cola and began offering it to his pharmacy customers. PepsiCo Europe is headquartered in Geneva, Switzerland and led by Silviu Popovici, Chief Executive Officer of Europe. The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. For more information on the PepsiCo Beverages North America portfolio visit: www.PepsiCoBeverageFacts.com. Ensure communication activities and content are consistent with SA Tourism brand positioning. This time around, Pepsi is entering South Africa by way of a franchise deal with Pioneer Foods, home to popular South African household food and drink brands such as Ceres, Marmite, Weet-Bix, Bokomo, Safari and Liqui Fruit. We also acquired Pioneer Foods, an acquisition that brings locally relevant South African cereals, juices, and nutritional food staples to our portfolio, including well-known brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. The official home of Pepsi®. Renee Lewis HR Director SSA Commercial and Enabling at PepsiCo SSA Johannesburg Area, South Africa 500+ connections The Gautrain wants to use levies paid by people across South Africa – such as vehicle registration fees – to fund much of its huge planned expansion. For more stories, go to www.businessinsider.co.za. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Dedicated to making hearty oats delicious and convenient, Quaker has remained a leading brand in oats by developing everything from breakfasts to snacks to tasty recipe ideas. Our Europe team is committed to excellence, innovation and meeting consumer needs and our commitment to sustainability is at the heart of our business - from the crops we grow, through to our manufacturing operations and the packaging of our brands. In 1932, C.E. The Pioneer Foods acquisition is key to PepsiCo’s growth strategy across the entire African continent. PepsiCo Frontline: Never Alone To our PepsiCo frontline, and everyone on the frontline of the COVID-19 pandemic, thank you for all you’re doing. Brand Content Development: Lead and manage advertising content development and execution of all the Global (Media) plans. In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. PepsiCo has a few other brands that may be worth seeing on South African shelves, most notably the legendary Funyuns. The Pepsico Inc. franchise bottler in South Africa, New Age Beverages, has ceased operations, ceding the country's $1 billion beverage market to Pepsi's archrival, the Coca-Cola Company. Damon Buss, equity analyst at Electus, believes locals will be receptive to new Pepsico products on South African shelves. PepsiCo APAC is headquartered in Shanghai, China and led by Ram Krishnan, Global Chief Commercial Officer and Chief Executive Officer of Asia Pacific. Pepsico’s brands include Pepsi, Tropicana, Quaker Oats, Lays, and Simba. In Latin America, our portfolio includes major global brands such as Pepsi, Quaker, Lays, Gatorade, 7UP, Tropicana, Doritos, Cheetos, SoBe, Ruffles, Mafer and Mirinda, as well as regional and local brands like Toddy, Toddynho, H2OH!, Paso de los Toros, Tortrix and Kero Coco. At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus reach and resources. JOHANNESBURG—PepsiCo Inc. has agreed to buy South Africa’s Pioneer Foods Group Ltd. for $1.7 billion, as the snack-and-beverage giant looks to build up its business in sub-Saharan Africa. The company became one of the largest snack food companies in the Southeast. In 2006 PepsiCo made a second ill-fated attempt to return to South Africa, this time through a "franchise agreement" with Pioneer Foods – the same company it now intends to buy outright. As has been widely anticipated, PepsiCo has announced the appointment of SoftBev, the national soft drinks company, as its sole licensed bottler in South Africa, Lesotho and Swazilandand with distribution rights in … Our local hero brands include: Coo-ee, Jive, Refreshhh and Reboost. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. PepsiCo AMESA is headquartered in Dubai, UAE and led by Eugene Willemsen, Chief Executive Officer, Africa, Middle East, and South Asia. For more information about Quaker Oats visit: www.quakeroats.com. PepsiCo’s South African acquisition given green light by local competition watchdog. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. In addition, FLNA, through a joint venture with Strauss Group makes, markets, distributes and sells Sabra refrigerated dips and spreads. In 1961, it merged with the Frito Company, becoming Frito-Lay, Inc. Today, Frito-Lay North America (FLNA) makes some of the most-popular and high-quality snacks in the United States and Canada including Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos cheese-flavored snacks, Tostitos tortilla chips and branded dips, Santitas tortilla chips, Sun Chips multigrain chips and Fritos corn chips. Coke has pride of place, while the Pepsi products will be right at the back, if in the store at all.". The AMESA sector consists of the Africa, Middle East and South Asia regions, and features many leading global and local snack brands including Lay’s, Cheetos, and Doritos, along with local favorites such as Chipsy (Egypt), Simba (South Africa) and Kurkure (India and Pakistan), as well as various beverage brands including 7UP, Pepsi, Aquafina, Mtn Dew, Mirinda, and Sting. In 2020, PepsiCo acquired Pioneer Foods, a leading food and beverage company in South Africa, adding its robust, well-known brands including Weet-Bix, Bokomo and Ceres to PepsiCo’s portfolio. South Africa Job Search - Jobs. Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo's current lineup, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. Through the distribution of its bread and maize meal products, Pioneer also has a strong distribution reach among spaza shops - which now could be used to push Pepsi's products, including Pepsi and Simba. Product Innovation of the Year 2017 @PepsiCoJOBS. My current role is that of Trade Marketing Manager for Export markets within the SSA region, namely Namibia, Botswana, Malawi, Mozambique, Zambia, Mauritius, Madagascar and Angola. PepsiCo Latin America sells beverages, food and snacks throughout the region employing more than 70,000 employees in 34 countries and generating$7.2 billion dollars in sales. Coca-Cola was associated with the old South Africa, it said, while Pepsi would be the drink of the new – in part thanks to black US celebrity investors in the new South African operation including Whitney Houston and Shaquille O'Neal. Combined Circular to Pioneer Foods Shareholders. Two years later, though, Pepsi was still only operating in Gauteng, and talking up a cola war it said may come. PepsiCo's businesses have been operating in markets across our Europe sector for more than 80 years, manufacturing and supplying delicious food and beverages which are enjoyed by millions of consumers each day. Diet Pepsi made its debut in 1964. There is a good chance that these brands could gain traction, says Buss. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. The APAC sector consists of the Asia Pacific, Australia/New Zealand and China regions, offering a number of leading snack brands including Cheetos, Doritos, Lay's, and Smith's, as well as various beverage brands including 7UP, Aquafina, Mirinda, Mountain Dew and Pepsi. We are now the leading manufacturer of savory snacks, hot cereals, and juices in the Europe sector and the second-largest producer of carbonated soft drinks and dairy. It’s maximum taste with zero sugar. At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus reach and resources. PepsiCo wants to buy Pioneer Foods, which owns major brands like Sasko, Spekko, Liqui-Fruit, Ceres, and Bokomo. Pepsi-Cola was created in 1898 in New Bern, North Carolina by pharmacist Caleb Bradham. Pioneer Foods is one of South Africa’s largest producers and distributors of branded food and beverage products, and PepsiCo said it planned to use that market presence as a beachhead for expansion across the … "Go into any shop, and compare how Coca-Cola is placed compared to Pepsi’s beverages. We are also South Africa’s sole producer of a wide range of Pepsico beverages, including: 7UP, Capri-Sun, Mirinda, Mountain Dew, Pepsi and Pepsi Max. We’re in this together. We are widely recognized for the economic growth that we have helped bring to Latin America. Each of these divisions has its own unique history and way of doing business. PepsiCo company may also try to use its new reach to push its namesake drink – again. For 25 years every attempt by Pepsi to return to South Africa failed. Lead brand content together with agencies and strategic partners. PepsiCo has agreed to pay $1.7 billion to buy South Africa’s Pioneer Foods, as the beverage giant looks to expand and accelerate its growth in sub-Saharan Africa. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. In 2020, PepsiCo acquired Pioneer Foods, a leading food and beverage company in South Africa, adding its robust, well-known brands including Weet-Bix, Bokomo and Ceres to PepsiCo’s portfolio. While the Coke name remained strong in the hands of new local owners, Pepsi disappeared entirely. Pepsico will almost certainly use the Pioneer Foods network to launch some of its products in South African supermarkets, says Schalk Louw, a portfolio manager at PSG Wealth. Its brands include Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. In addition to Quaker’s brands, QFNA also makes, markets, distributes and sells cereals, rice, pasta, dairy and products such as Aunt Jemima mixes and syrups, Cap’n Crunch cereal, Life cereal and Rice-A-Roni side dishes. So for example, Swedish clothing brand H&M has seen great success in South Africa, although elsewhere it is not seen as a premium clothing brand. ... Top Employer South Africa 2019. Anonymized data is stored for redirects to the career site tracking successful searches leading to job applications in effort to measure effectiveness of partners in sourcing job candidates and job searches. Some of its biggest snack products are caramel-coated popcorn and peanuts Cracker Jack, puffed wheat snack Sabritones and the legendary half-century-old fake onion rings Funyuns, which could well be heading to SA shores. As one of South Africa's largest food and beverage companies, Pioneer Foods owns valuable brands that appeal to local tastes. Today, Quaker Foods North America (QFNA) offers numerous products and choices including hot cereals, cold cereals, snack bars, rice snacks, Real Medleys and more. In mid-2015 Pepsi found a new partner in South Africa, Softbev, since merged into The Beverage Company. PepsiCo will increase its footprint in Africa with the purchase of Pioneer Foods, a South African processor of grain-based products, juices and other foods.. PepsiCo has agreed to pay $1.8 billion for Pioneer, maker of Weet-Bix breakfast cereal and Ceres fruit juice. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. The dust had barely settled after the April 1994 democratic elections when Pepsi announced what it envisaged as a triumphant return. Pepsi suspended operations in SA in 1985, a year before Coca-Cola sold its South African operations, both in response to pressure to disinvest from Apartheid South Africa. Over the decades we have invested in our local markets, providing support to farmers through our Sustainable Farming Programme as well as partnering with numerous NGOs to improve the livelihoods of communities where we operate. For more information about Frito-Lay visit: www.FritoLay.com. Get the best of our site delivered to your inbox every day. Pioneer has a massive distribution network throughout South Africa – and the kind of relationship with major supermarkets that make for prime placement. The Quaker Oats Company merged with PepsiCo in 2001. Stay up to date with the latest products, promotions, news and more at www.pepsi.com The sector is also working to create a world where plastic need never become waste by creating public-private partnerships in key markets to collect and recycle post-consumer plastic waste. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making Fritos corn chips in his mother's kitchen and sold them from his Model T Ford. (May 2015) (Learn how and when to remove this template message) Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. PepsiCo CEO and chairman Ramon Laguarta, who succeeded Indra Nooyi about a … Please help to improve this article by introducing more precise citations. Now Pepsi is one of the leading soft drink brands globally. Instead Pepsi shut down its SA bottling partner, New Age Beverages, in 1997, saying "Coke's stranglehold was too tough to pry loose". The acquisition bolstered Pepsi's portfolio of food brands with additions such as Aunt … Exactly 100 years later, the company was acquired by Pepsi. The AMESA sector is committed to PepsiCo’s vision of sustainable growth, which emphasizes efficient use of natural resources including water, energy and sustainable farming practices. PepsiCo may use its massive balance sheet to establish these products locally – by pumping money into promotions. At the same time, this acquisition will help PepsiCo gain a solid beachhead for expansion into Sub-Saharan Africa by … According to PepsiCo, the deal is key to unlocking the potential of African markets for future growth, given macro-economic prospects and the affordability of many PepsiCo products. Again consumers just didn't bite, and by November 2014 Pioneer said it could no longer swallow the losses it was running up because of the deal. July 14, 2015. At present, its African operations fall partly under Europe/sub-Saharan Africa (10% of operating profit in 2018), and partly … PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio of 22 world-famous, billion-dollar brands. PepsiCo appoints SoftBev as new South African bottler. And its snacks business, rather than its famous cola, may be the first to benefit from new distribution muscle at Pioneer. Over the course of more than 100 years, PepsiCo's Latin America business has grown to become one of the strongest foods and beverage manufacturers in the region, by working closely with local entrepreneurs and investing in lasting win-win partnerships with our suppliers and farmers, investors, consumers and communities. Parent company PepsiCo's planned acquisition of Pioneer Foods, known for brands such as Weet-Bix and Marmite, could mean Pepsi is on more shelves more often. All JSE data is delayed by at least 15 minutes, Pepsi has a surprising strategy to beat Coca-Cola, Food giant PepsiCo plans to spend R24 billion to buy the SA maker of Liqui-Fruit and Bovril â in one of its biggest ever deals outside the USA, Coca-Cola just launched new drink mixers, and they're perfect for whisky fans, *Copyright © 2020 Business Insider Inc.All rights reserved.Registration on or use of this site constitutes acceptance of our, PepsiCo's planned acquisition of Pioneer Foods, Food giant PepsiCo plans to spend R24 billion to buy the SA maker of Liqui-Fruit and Bovril – in one of its biggest ever deals outside the USA, have a cult following in the United States, , Pepsi was still only operating in Gauteng, and talking up a cola war, saying "Coke's stranglehold was too tough to pry loose, hrough a "franchise agreement" with Pioneer Foods, by November 2014 Pioneer said it could no longer swallow the losses, Pepsi found a new partner in South Africa, Softbev, WATCH: A new South African safe survives explosions, You can save thousands by making the new rate cut work harder for you - here's how, Trump officials are reportedly dismantling the post-9/11 programmes meant to prevent nuclear and biological weapons attacks against the US, A psychologist explains why everyone is obsessed with a new viral app that shows what you'll look like when you're old. South Africans love foreign brands – partly because there’s a perception, often unfounded, that the quality is better, says Buss. That same year, Herman W. Lay began his own potato chip business in Nashville. Lay & Company. Our portfolio of snacks, soft drinks, dairy, juices and grains, encompasses world famous brands such as Pepsi, Lay’s, Doritos, 7UP, Tropicana and Quaker Oats, alongside our much-loved, local and regional brands including Walkers crisps, Alvalle Gazpacho, Duyvis nuts and Agusha baby food. PepsiCo plans to use it as a platform to expand further into Africa. I have launched several products under large global brands, such as Lay’s and Doritos as well as South Africa heritage brands, such as Simba. Plus, we manufacture and bottle, high-quality private-label beverages on behalf of some of South Africa’s largest retailers. 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