This contrasts with food waste generated in the supply chain. The topic of Food Loss & Waste is beginning to raise to people's attention. Results show that purchase behavior in-store was the main driver of food waste. (2015) and Post-purchase waste currently holds the largest potential for prevention of food loss. determining food waste behaviour. This figure has been used to show the extent of food waste worldwide, but it considers supply alone and not consumer behavior. The results of the work This indicates that there are further needs to investigate the causes of consumers’ food waste behaviour. A total of 211 consumers participated in answering questions on household composition, food management behavior (e.g., food purchase planning) and food waste awareness (i.e., concern about wasting food and intention not to waste food). Food waste: how much of it is consumer responsibility? Through a panel of 1,403 Italian consumers, food waste behavior and its determinants are modeled for five food typologies using proportional odds models that … The U.S. wastes 31 to 40% of its post-harvest food supply, with a substantial portion of this waste occurring at the consumer level. In Model 3, intention to avoid food waste, household planning habits and the good provider identity were added, which resulted in a significantly better model fit and explained variances (Table 4, Model 3). Consumer behaviour around food waste was measured using a scale variable of food waste … The results of the work Retail Programme - Food Waste: Final Report Food Behaviour Consumer Research: Quantitative Phase Research was carried out for WRAP by Brook Lyndhurst to investigate consumer attitudes and behaviours relating to food and food waste, and what might motivate consumers to throw away less food. Besides, specifying food waste behavior(s) can also help develope counter food waste measurements . Results show that purchase behavior in-store was the main driver of food waste. Although not everybody has actively joined the food waste reduction movement yet, there is an increasingly growing consensus in Western societies, that food waste is an issue not to be taken lightly. in-depth understanding of the factors shaping food waste-related consumer perception and behavior, both in the household as well as at the point of purchase. This figure has been used to show the extent of food waste worldwide, but it considers supply alone and not consumer behavior. Consumers as well as supermarkets play a crucial role in influencing retail and farming … Reducing consumer food waste and policy interventions to support this effort is therefore a key area of the EU project REFRESH. Wasting food is indeed a huge “luxury” in a world where resources are finite and one in every nine people is hungry. Retail Programme - Food Waste: Final Report Food Behaviour Consumer Research: Quantitative Phase Research was carried out for WRAP by Brook Lyndhurst to investigate consumer attitudes and behaviours relating to food and food waste, and what might motivate consumers to throw away less food.

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