Minorities influence the majority through informational social influence and providing arguments and information in favor of their views. Being consistent and unchanging in a view is more likely to influence the majority than if a minority is inconsistent and chops and changes their mind. Moscovici (1969) stated that the most important aspect of behaviuoral style is the consistency with which people hold their position. (3) Flexibility and Compromise A number of researchers have questioned whether consistency alone is sufficient for a minority to influence a majority. If the minority can get the majority to discuss and debate the arguments that the minority are putting forward, influence is likely to be stronger (Nemeth, 1995). This therefore takes longer to effect change as it requires time for people to question and examine their own believes unlike majority influence which is based on compliance and causes more instant conformity.

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