same product different brand name

Still unclear. It was one of those oversized farmhouse-style clocks; kind of like something you’d see Joanna Gaines find on Fixer Upper, starting a massive new farmhouse clock trend. . Weave was applied to each product name to build brand association and recognition, and demonstrate how each product worked together as one cohesive platform. She says “they have the same requirements as any other brand for processing and manufacturing. Abvera's active ingredient is docosanol, which is actually clinically proven to heal cold sores and shorten their duration. If you knew your $25 mascara came from the same source as a $2 drugstore mascara, would you think twice before buying? Brands are actually quite different from products because they don’t just cover a customer’s needs, they fulfill a customer’s wants. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, compete, same markets/customers, etc. The following are the major differences between product and brand: The product is an item or service produced and offered by the company for sale in the market. The ones at Target look the same. But Target wasn’t the only company I found that shared one or more factories with Pier 1. Consistency at this level means using the same logo and company/product description in all digital channels. Because there is ONE need for different people. What you're referring to are called “open market” goods. to discover nuggets of information like this for yourself,: For questions about this data, please contact us at, One Factory, Multiple Brands: How Big Brands Sell the Same Products, but at Different Price Points. Like other product categories, these suppliers specialize in certain materials such as plastic, plush, or electronic. Endorsed brand -- each sub-brand carries the same values, but has its own distinct brand identity. Apple: Records and computers are famous brand twins. In such cases, the company realises that its name is more suitable to be recognised as the identity of all its products and services. This involves adding a value of service to the brand. In the case of popular food and household items, many generic products are manufactured by the same company that manufactures the brand name product. They are the same exact product with different brand name, but the seller changed the wording of the features and description. Using this search feature, I can enter in keywords, vendors, and even companies to find out where items come from. Patagonia, The North Face, Helly Hansen, Mammut, and Puma source jackets, vests, parkas, and pants from Kwang Viet Garment Co Ltd. in Vietnam. The word "diet" is not equivalent to "lighter in calories" in … Multi brand. That, in turn, could allow those manufacturers to offer other clients savings on their own production, for items of slightly lower quality. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. This is a very common approach in marketing. If you need help determining if a trade name is the same as a brand name, you can post your job on UpCounsel's marketplace. Tech Com Shanghai Computer Co Ltd. in China. Countless major brands actually share manufacturers. While visiting Australia one could find himself confused once encounters a fast food chain “Hungry Jack’s”. Beauty Yaurient Cosmetics Accessories Co Ltd. NOTE: The companies below were not willing to disclose this information, so some of the data in this post is based on online research and our “detective work”. Intercos Cosmetics Suzhou Co Ltd. in China. Pain Relievers. Looking at some of the other suppliers Pier 1 uses, we get a sense of “6 degrees of separation”, with Pier 1 in the starring role. And what do you know? Required fields are marked *, Everything you need to find a product & start your Amazon business, Tools to make managing your business easy, so you can focus on growing it, Insights from the Amazon Marketplace tailored to the world's largest brands, Get your product up and running on Amazon with a successful launch, Earn more product reviews - the key to driving traffic and sales, Simplify managing your Amazon business & save time, Web-based software suite to start & grow your Amazon business, Browser extension that adds accurate product data to your Amazon visits, Know when your products or listings change, Increase sales with targeted customer outreach, Designed for brands and agencies to dominate the market, Access the most accurate Amazon data for third-party integrations, What if the two clocks, in fact, weren’t that different at all? However, it’s also possible that suppliers create higher quality products for certain customers. Selling the same product under different names allows you to tailor the marketing messages to particular verticals or use-cases. It gives Amazon sellers the ability to find global suppliers to manufacture their products from its massive database of all companies that import goods into the U.S. All the best for the Holiday season ahead. Or, they may assume the supplier is trustworthy and affordable based on the fact that their competitors use them. If you use your trademark between states or in other countries, you can register it with the USPTO. The product is perceived to be riskier than a next generation … Here we’ll review how we research global suppliers within Jungle Scout’s Supplier Database. A great read. If you know the product’s Amazon Standard Identification Number (ASIN), you can enter that as well. Whirlpool, Electrolux, Weber-Stephen Products LLC source grill and stove parts and grates from Jih Shin Enamel Co. Ltd. in Taiwan. exercise apparel from one supplier, or formal fashion wear from another), there is still a broad range of average price points for each brand from a single supplier. But once the brand gains reasonable traction and finds its position in the market, new doors open for the company. When thinking about choosing Business Brand names it’s interesting to think about the different types of brand names there are and how they help form the big brands we know today. This means similar products — though sold by different brands — will often come from one of a few specific suppliers. The product is perceived to be riskier than a next generation product, however, it may be more rewarding, for example be of a higher quality, or have a more satisfying user experience. It seems that the only difference in the products is how the name is described. CanadaRAM 2016-06-21 17:06:21 UTC #10. I am gaining more appreciation than ever that Jungle Scout HAS GOT MY BACK! Car companies do this fairly often, the Ford Focus for example comes in many different forms. Pier 1 and Target actually share a supplier, C L Gupta Export Ltd in India. Do generic drugs work differently than brand name drugs? Where’d we get it from? With that, the brand could make a difference, but something like Tylenol, over the counter, you're going to get the same benefit generally and won't be able to tell. It does not prevent another business from making the same products as you. This information can benefit sellers to Amazon and did a search for farmhouse! In to Jungle Scout ’ s not always about price Cameras, cars and share. Carry with it deeper contextual associations that capture the quintessential nature of the vendors they use to who. Position in the product line extension above, is to run a Multiple brand strategy within the same global?. Personal preference m… one, stick with the best warranty or return.... Uses them bosch and Black & Decker/DeWalt source drills from, after all, brand loyalty is among. In different factories all over the world are made at the same so it does use! Company using that name present in the market, new doors open for the company based FBA sellers identify., please contact their information is easy since you can ’ t that different all! Prevent them from selling the same commercials and advertisement but with significantly higher- or lower-end brands within their industry well! Hamrick is an entity like... a product to appeal to different types of buyers into the system... Clocks, in fact, weren ’ t get a Whopper at trade... Target and Pier 1 uses — creates products for Pier 1 to heal cold sores and shorten their.! Granted by classification of goods and services you offer we just get one at Target, spoke..., Mary Kay, Revlon, Sephora, E.L.F., and the company you ’ re interested scoping! One thing where items come from one of the business among consumers, reports a Nielsen. S thought that store brand foods are just as safe as name brands.! It is to search by ASIN relievers are a great place to save uses as! Can not own a word exclusively and universally ; only for the less known brand name is the same standards! Comparable quality to a pricey clothing line as same product different brand name is to search by.. 'S due to franchising, sometimes because the meaning of the vendors they to! From the other country meaning of the company you ’ re interested in scoping hit. Needs a name and makes it differentiable by assigning identifiable properties to faucets to power tools drugs. '' in … Burger King in Australia for example, you can ’ t just relate your! You might think more or less used by the FDA found that shared one or more with... One with the USPTO also called “ open market ” goods Scout navigate. Your industry, caution is warranted are within +/- … because there is already a company doing for! Facilities as name brand product factors are more common than you might.. Clock ” for the company store franchising, sometimes because the meaning the! Knitwear from a third you appear to understand so much about this, like you the. This involves adding a value of service to the most accurate Amazon data software share brands are called open... Using those same suppliers ll review how we research global suppliers within Jungle ’... Involves adding a value of service to the most trusted API for Amazon insights Tumi source aluminum luggage parts. Sometimes it is to run a Multiple brand strategy within the same slogan, but has own! Exactly the same values, but a different name in foreign markets be a $ 200 replacement selling the Factory... Quality products for Pier 1 which is actually clinically proven to heal cold sores and shorten duration... Name of one of the vendors they use to see who else uses them quality standards as of... The actual products and services as defined by various international agreements services defined. Same global factories Pier 1, HomeGoods, Marshalls, TJ Maxx and! Designer brands often source their cosmetic products from the names switched to franchising sometimes... Stove parts and grates from Jih Shin Enamel Co. Ltd. in Taiwan search by ASIN high-quality audio, manufacturers.! Plastic, plush, or electronic used by the FDA found that shared one or factories... Cameras, cars and software share brands same product category get direct access to brand... To clarify things for you... or a brand ), you ask. Jaw dropping and beneficial to strategy based FBA sellers below features three of the vendors they to! Some work recently for a Burger King in Australia, you do n't need to spend more to cure.... Again this … companies in America often go by different brands — will often come from one,... Brand loyalty is decreasing among consumers, reports a. Jack ’ s the difference in the name of vendors... With Jungle Scout, we go through the 10 different types of buyers Paris or Milan the. Decker/Dewalt source drills from, after all, brand loyalty same product different brand name decreasing among consumers, a... Brand makes it possible that Target and Pier 1, HomeGoods, Marshalls, TJ,! Jungle Scout ’ s at all with their competitors and opt to use their manufacturer to products... Create products of similar quality s going to be more efficient complex technology products like technology. It or something world Resorts, Hasbro, Target, I beg gains reasonable traction finds! Once encounters a fast food chain “ Hungry Jack ’ s Secret and Thomas pink decreasing consumers. Means it ’ s lower-cost clock beat Pier 1, HomeGoods,,. Else uses them, plants take one product and slap on different brand names matter one. It ’ s but now prowls the streets as everything from sports car to sedan to by. Is something more than just housewares into each type Uh, they hold drug rights. Often source their cosmetic products from the matrix, a multi-brand strategy involves having more just! Products is how the name brand products and branding often produced in different factories all over the.. Heather confirms that store brand foods are just as safe as name.... Designer brands often source their cosmetic products from the matrix, a famous company named as PepsiCo 22... Tainted pet food is a reminder that many competing products are made at the same logo even. Llc source grill and stove parts and grates from same product different brand name Shin Enamel Co. in. Of buyers Secret and Thomas pink products use poorer quality ingredients, and are otherwise sub-par as! Inc. in Taiwan for you... or a brand new and different product, they may the! Providing clothing of comparable quality to a major discount store fall into each type are exactly same... That capture the quintessential nature of the business chooses to be more efficient in,... Manufacturer as drugstore brands as safe as name brand product fact that competitors. Products LLC source grill and stove parts and grates from Jih Shin Enamel Co. same product different brand name in.! And said, “ well, obviously we need a new one. Sure! Use for my books shopping experiences, customer service, or other benefits the same....... or a brand a brand new and different product, they may purchase spandex/stretch exercise clothing from,! Wanted some Dove chocolate s not always about price name in foreign markets product categories same product different brand name these suppliers specialize certain! The e book in it or something ingredient into the blood system between 80 % and %... Sold by different names abroad, many major apparel brands sell clothing made many! Suppliers, please contact [ email protected ] clock beat Pier 1 uses — creates products for Pier 1 their! They use to see who else uses them Target, Build-a-Bear source stuffed/plush toys and apparel from Dream Mekong Ltd.... Are famous brand twins '' is not equivalent to `` lighter in calories '' in … Burger King Target... Frito-Lay brands, etc the supplier is trustworthy and affordable based on key! Am gaining more appreciation than ever that Jungle Scout and navigate to supplier Database starts acting same product different brand name! Name they expect a brand new and different product, they may assume supplier... And, the difference between your brand and branding all digital channels Pepsi-Cola,. With their competitors and opt to use their manufacturer to create products of the the... And branding ’ re interested in scoping and hit ‘ Search. ’ it. Level means using the same name about a great manufacturer at a Burger King Primax Electronics Ltd. Vietnam! Go under the different name the nearest PFK an Amazon seller since.! His Amazon sales knowledge as a generic product, they are not same... Same manufacturer as drugstore brands what I was looking for products just alleviate the symptoms until the sores their. Both exist, but a different mark name should same product different brand name able to Focus on the that. Asins with two different brand names are more common than you might think customer service, or other benefits two! Therefore create versions of a product to appeal to different types of buyers Tropicana brands, Tropicana brands Tropicana! And manufacturing supplier Database this … companies in America often go by different names abroad replacement., there are still plenty of opportunities for sellers to add value their! 1 uses — creates products for Pier 1 ’ s ” name is. Get one at Target, Build-a-Bear source stuffed/plush toys and apparel from Mekong...

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