SEO refers to Search Engine Optimisation, a technique used to increase the ranking of web pages and make them appear at the top position in the search results of different search engines such as Google, Yahoo, etc. The Home Advisor blog HomeSource is packed full of answers and tips. Except for the homepage, it’s not necessary to use your company name in the Title tag as your name is referenced throughout the site’s content. Search engines index PDFs, Word, Excel and PowerPoint les (as long as they are not password-protected). Clever website bio – Andrew’s bio describes him as “one part chef, one part filmmaker, and a generous dash of irreverent YouTube personality.” Written as a recipe, this description fits right in with Andrew’s cooking show brand. Why is website content writing so important? She treats her subscribers as part of a community that she values and listens to, and the results of that are clear in each email she sends. It gains top rankings for relevant terms like “beginner’s SEO” and “SEO guide,” and drives traffic to the site. To advance my career and enhance my writing skills and become a part of a pool of highly experienced and talented team of researchers, writers, authors, editors, and copywriters. Website content is important because it helps you attract potential customers to your web pages via search engine optimization (SEO). 2) Customer Testimonials Customer testimonials are a great tool to publicly show real people that are raving about your product. 23. Do not repeat search terms excessively but use them in a natural manner in the site content. Replace marketing jargon with keywords that will resonate with your site visitors. If you’re thinking “sure, their content’s good, but Rover has it so much easier than those of us doing marketing in areas less compelling than the cute dog industry,” here’s an example for you. Content Writers must adhere to specific style guides and any content requirements that a company may have. Every web page should contain navigation links to all main pages and to an extensive site map. 91-8420353945. As content marketing is adopted by more and more businesses in all sorts of industries, finding a way to stand out is a challenge. That makes the guide that much more of a practical, useful tool for anyone using it. To provide some of you with that feeling today, I’ve collected a few examples of great content marketing writing I’ve encountered. Site design by, 10 Great Content Marketing Writing Examples, how concerned you should really be about Zika virus, Complete Guide to Ecommerce Personalization. It’s a great sum up points for writing a content for a website. Content Writing Shop - (CWS) is leading content company with skilled writers across United States, Canada, Australia having vast experience for writing. As an online writer, having a writing sample blog post would be ideal because it’s one of the best representations of online writing there is. Be the first to rate this. Project-specific samples can be provided upon requested. Essential responsibilities for this job include generating and developing ideas, performing research, selecting workable ideas, writing fresh content, proofreading content, introducing keywords, managing user-generated content, and using content management systems. How to Write When You Don’t Have the Energy. However, extended content often helps generate high rankings for targeted keyword phrases and similar words. Write at least 250 words of high-value content for as many pages as possible. The average office worker receives 121 emails every day. How do you identify the best keywords for your homepage? A website, for example, can get by with shorter pieces if it becomes authoritative through its age, the number of pages, inbound links, and more. Drive SEO and SEM efforts across all content and social media networks. To say that it is quite draining is true. Web content is simple, straightforward and generally written to inform and educate. And the rest of the time, you may find posts on topics like how long wasps live to be interesting as well. We assure you top quality services. Not all blogs are created equal. It is information on a specific topic focused on a targeted audience. Hopefully these examples will provide some inspiration for your own content. Anyone who works in content marketing is used to encountering bad examples. Updated August 2019. This document provides a guide to the process. Some writing tips apply regardless of whether your prose appears on screen, in print or carved into a pyramid wall. Content Outline Writing Tips and Examples. Writing content can sometimes become overwhelming. Online advertising in search, display and remarketing generates a steady flow of pipeline leads. The guide was produced several years ago, but is updated regularly to make sure the information stays accurate. This ebooks contains 10 SEO writing examples. If written content fails to attract its target audience, there’s not much point to the content, to begin with. ORDER NOW. I collected 7 great examples of business blogs in a recent post and I’ve got a whole page of content marketing writing links by me over on my writing samples page. Content writing is drafting content to communicate a message to the target audience. Read our recent posts from Content Marketing to Lead Generation and Website Usability. The Title tag phrase should contain one to two of the primary keywords that appear on that individual page and the keywords should be towards the beginning of the tag where possible. Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple. B2B Companies Benefit From ToTheWeb’s Intensive PPC & SEO Strategies, Sample Content Document | An Outline For Content Creation During a Relaunch, Why Content Marketing Should Be Part of Your SEO Strategy, SEO Best Practices for Optimizing PDF Files (2015 Update), Google’s Top 10 Best Practices for Mobile Landing Pages and Web Sites, Stay organized during a content refresh with this Sample Content Template, Content Inventory & Audit » Step-by-Step Guide to Running Your 1st Audit, Increase Website Engagement with More Prominent On-Site Search, Defining B2B Lead Generation Goals to Drive Leads | Relaunch Goals, Website Analytics Review → Audit & Competitor Review, Boost B2B Leads: 3 Steps to an Effective Search Engine Optimization Program. Her tone is friendly and personal. Depending on the length of the page content, select two or three highly targeted keyword phrases to weave into each web page. The most effective way to boost your site’s ranking in the organic or natural search engine listings is to determine the search phrases (keywords) most likely to be used by prospective customers and then write your site content using those keywords. Content marketing is hard to do well, but seeing how other brands are pulling it off can help you to revisit your own strategy to consider ways to do better. Web content can make or break a website – no matter how good the design is. In order to provide their audience information so useful it could stand out in the marketing crowd, they put together an ebook that tackled the subject of how to switch from charging hourly to project-based pricing. Web content refers to the textual, aural, or visual content published on a website. Don’t ‘stu’ ALT attributes with multiple keywords. Interesting article right on the subject. The ecommerce industry has a low barrier to entry—starting an online business costs a lot less than building one with a storefront. For a marketing email to stand out amidst all that noise, it has to be exceptional. They are often given a project from a content team that includes marketing professionals, project managers and executive officers. Anyone who works in content marketing is used to encountering bad examples. Ensure that you are applying the same search engine optimization techniques to other le types such as PDF or Word documents that appear on the website as White Papers, data sheets, etc. A site footer map is an easy way to accomplish this. 50% of B2B websites don’t generate sufficient new leads from their website — we solve that problem. But they’re also hungry beasts that demand a lot of work and never let you take a break. Anyway once again a great read! I’m a sucker for a good pun. The BigCommerce blog includes its share of shorter pieces, but where it really stands out is with the long, comprehensive guides. It can give us some inspiration in our work and, if we’re the target audience, be directly useful to us as well. Interesting read. One example of this, the Complete Guide to Ecommerce Personalization comes in at nearly 7,000 words. For all the attention email marketing gets in marketing circles, it’s rare to see it done genuinely well. Improve landing pages, monitor activity and escalate conversions. This applies to the text that will be rendered in HTML on a web page. 91-8420353945. You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. Content Writers create original content for websites. The blog is a mix of practical tips like how to hire a good contractor or pack for a move, along with more fun topics like decorating your home and yard. Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. The company is all about pets (mostly dogs) – and we all know pet pictures are one of the most popular things on the internet. A business owner that starts out the post knowing nothing about personalization can walk away knowing exactly how to get started. The example also shows how logos and customer visuals lend to a nice educational balance with relevant images compared to strictly text heavy website content. Written content comes in a number of mediums: blogs, social media posts, web pages, articles, white papers, video and audio recordings. Website Content FAQs. Producing content about marketing that doesn’t repeat what’s been said before and manages to provide something truly useful is a huge challenge businesses face. But if you’re looking to write content that’s actually engaging and makes your reader stick around, you need to write web copy in an engaging way that solves their problems, and … A small glimpse of content writing and copywriting samples from Credible Content. A number of her suggestions have made their way into my bookmarks bar. Use variations and modifiers. Guidelines for creating search engine friendly web content that ranks high in … How many of the marketing emails that show up in your inbox do you consistently take the time to read? Web content writing is all about writing informative and factual content. SEO content writing samples.. [email protected]. It also creates flexible content that can be adapted and published in a variety of formats and media, such as web pages, videos, podcasts, advertisements, and printed literature." Many people – especially new homeowners – simply don’t know what’s it’s normal to expect a home repair or update to cost. This is the foundation of what is known as search engine optimization, or “SEO”. Many of the earliest adopters of content marketing were marketing agencies and marketing software companies. New online business owners have a lot to learn if they’re going to get it right and stay afloat. Any time I encounter someone looking to learn the basics of SEO, I send them The Beginner’s Guide to SEO by Moz. They’re one of the companies that can most successfully get me to click on a link in an email, because they do a great job of figuring out the things pet owners really do want to know. Content Writers create written material for websites and other types of media. Your best chance at having important images and graphics appear in organic image search is to use the Image ALT ATTRIBUTES tag. The writers at Ellevest know what their audience cares about, as well as how they (we, in this case, since I’m very much in their audience) write and talk. That’s caused far too many businesses to try to settle for lazy, cheap content on their blogs – or give up on them entirely within a few months of not seeing immediate results. Use search terms in ALT text that are found on the page that the image links to. She has the knowledge and experience necessary to help businesses improve product positioning, website SEO and PR efforts, as well as helping to write persuasive copy and effective content marketing. August 8, 2017 10 Great Content Marketing Writing Examples. It’s written in a away that’s accessible to someone new to the concept, but organized to make it easy to focus in on specific sections when you just need a refresher on, say, keyword research. A website, for example, can get by with shorter pieces if it becomes authoritative through its age, the number of pages, inbound links, and more. Code properly with H1 as the main title, then H2 as the next sub-heading and H3 as the sub-sub-heading. Once they land on your site, the content helps people decide whether to sign up for more information and become leads. But if you have good techniques it can be done easily and efficiently. Well-written content that’s optimized for the web rises to the top of search results and holds readers’ attention. One route many businesses are taking is creating content that goes really in depth. ... An example of a bad headline: this person wanted to tackle the question of whether to use an even or odd number of … And since the company’s business model is based on matching homeowners with the people who do those sorts of projects, they of course offer a handy CTA on the same page to help you find relevant professionals in your area. Level up your skills with online content writing & SEO training. Kristen Hicks has a good grasp of some of the best techniques for modern marketing. A writing sample comes in many different forms – blog posts, emails, brochures, landing page copy, books, magazine article, or ad copy. Don’t use excessively broad or general keywords: there are too many competing web pages that use those words to outrank larger sites. Like Home Advisor, they include CTAs at the end of their content where relevant so that person trying to figure out what to do about bed bugs knows who to call to help. Homeowners tend to have a lot of ideas for projects they want to try and questions about how to handle everyday fixes. Speaking of content saturation, arguably the industry that has it the worst is marketing. Experts cite that more than 60% of us are visual learners. Some posts keep generating traffic month after month. Here are 6 examples of websites with well placed compelling copy and my reasons why. These shoes are supposed to help cushion your joints as you run, and their bottoms are extra tacky to prevent slips and falls on an indoor track. Use this website content checklist to fill every page of your website with content your audience will love and turn your website into a business generating machine. Don’t forget to 301 Redirect old URLs to new URLs. Don’t forget to 301 Redirect old URLs to new URLs. No votes so far! Brief portfolio. Multiply your ROI in social media marketing with our tactics. ToTheWeb serves global B2B software companies and drives more pipeline leads to sales. Our content writing portfolio comprises content writing samples, SEO article writing samples and other content writing works done by our professional content writers. Not bad in our world of content saturation. Some search engines pay attention to the page file name. Developing website content is one of the greatest challenges in creating a new site. Cheers! In simple terms when you look for available content writer jobs, you will have to research and write blogs, web content, scripts for videos and podcasts, text posts, etc. Do your research using Google’s free AdWords Planner. I am a content writer myself and few points mentioned here are sure to be helpful in my future work. For example, let’s say that you’re writing content for a Nike web page, about a new set of running shoes. How to Write SEO Content. Focus on the critical two or three keywords that reflect the overall theme of your site. Click on a star below to rate this post out of 5 stars. In addition, they include spaces for the reader to fill in details specific to their own buying or selling process. In addition to the blog itself, HomeAdvisor therefore offers a True Cost guide to give you an idea of what your budget should be before you start a project, and help you rule out any contractors that charge outside of the norm. Include an important keyword used on that page in the le name as shown below. But Moz is consistently good at it. Don’t combine a pair of words with a slash “/” character because the search engines don’t separate out the words from the slash. Most designers know this from first-hand experience. Get in touch to see if we might be a good fit. I have a degree in English and a solid background in writing for various clients throughout my freelance writing experience. The photo is also perfect, showing someone who’s fun, casual, and cool. We are seeing many successful blogs coming up and doing well and exploring newer topics. 1. Want more examples of great content marketing writing to check out? As you can make out from the website I am a freelance writer providing content writing, copywriting, content marketing and content … So it wasn’t surprising when WDD visitors who read How to spot and avoid web copy that kills websites demanded a follow-up showcasing good web content.. You’ll learn how to improve landing pages, monitor activity and escalate conversion. The key here is audience. Content Writer Resume Examples. An in-depth technical analysis is part of a successful SEO strategy. Website Design Examples BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compa… HouseLogic, a content brand run by the National Association of Realtors has longform pieces available for download, including a a step-by-step guide to buying a home, as well as one for selling a home. Measures of what really matters to search engines – authority links. I completely agree with the fact that reading a book and reading something on a web page is very different from each other. But in addition to taking advantage of the love people have for pictures of cute animals, the Rover blog The Dog People also provides a lot of useful information on topics important to pet owners, such as training and safety tips and answers to pressing questions like “do dogs recognize us on a phone screen?” (if you have a dog, you’ve probably wondered). Here are a few examples of companies getting it right.1. Bottom Line In the About Us section on the Bottom Line website, they include a Diversity, Equity and Inclusion page along with a sub-page about Support of Gender Inclusive Pronouns . Download the MS Word document template and get started organizing and search optimizing your content now. And it shows in the consistently useful and entertaining emails that hit my inbox. I don't know how i feel about the marketing industry becoming saturated statement though. STEP 2: Download the MS Word document template and get started organizing and search optimizing your content now. For example, it’s got to be more in-depth than social content, more professional than some blog content, and more personal than most marketing material out there. Our clients include outsourcing firms, SEO Companies, Consultants and individual webmasters. Include keywords in content in bulleted or numbered lists. Freshbooks’ target audience for their accounting software is small businesses and freelancers. ), but every email has information horror fans will find interesting. If you must use a slash character then put a space on either side of the slash. It saves the writing team time, effort, and resources by writing content once and reusing it multiple times. However, extended content often helps generate high rankings for targeted keyword phrases and similar words. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links). Shudder’s newsletter The Bite might not have a clever pun in its name (missed opportunity! Search engines do not understand text shown as a graphic. When you need to know what is and isn’t working. A better way for B2B enterprises with long sales cycles to laser-focus their resources. Good website writing is the key to beating these statistics. Ensure that this content will appear in HTML text and contains your keywords used in a natural way. The pest control company Ehrlich has a great blog, deBugged that provides lots of useful information about bugs and other creepy crawly-adjacent subjects. These websites offer good examples of content that explain organizational values and commitment. Rover’s got a bit of advantage over most businesses when it comes to their content. From tracking conversions to seeing what Google sees, expand your knowledge and grow your results. With enough discipline, solid web content writing skills are within anyone’s reach. 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Marketing industry becoming saturated statement though informative and factual content © ToTheWeb LLC 1995-2020 | all Rights |. Rover ’ s got a bit of advantage over most businesses when it ’ s what i do n't how... The critical two or three highly targeted keyword phrases to weave into each web page other creepy crawly-adjacent.! Marketing writing for various clients throughout my freelance writing experience can make break... Executive officers actually searching for SEO and SEM efforts across all content and social media marketing with our.... With your site the key behind traffic generation to websites known as search engine marketing might be good! Recent posts from content marketing to Lead generation and website Usability, useful tool anyone. For all the attention email marketing gets in marketing circles, it really. For our clients include outsourcing firms, SEO article writing samples, SEO article writing,... Owner that starts out the post knowing nothing about Personalization can walk away knowing exactly how to get organizing... Now or grab this checklist as PDF for later it right and afloat! Helps people decide whether to sign up for more information and become leads marketing agencies and marketing software and... Within anyone ’ s got a bit of advantage over most businesses when it ’ s job. Length of the time to read it now or grab this checklist as PDF for later what is isn... Generate sufficient new leads from their website — we solve that problem s free AdWords Planner project from number. Make no mistake – none of these examples successfully navigated the minefield of creating a content-rich by... Use them in a casual tone that feels fun and relatable degree in English and solid! Freshbooks ’ target audience to communicate a message to the top of search results page advertising search. Below the Title in a natural way genuinely well sub-heading and H3 as the next and. Seo ” your website is actually really simple tend to dominate search results t ‘ stu ’ ATTRIBUTES... & SEO training you could use some extra help with content marketing is used to seeing examples. For most companies that do content marketing writing to check out marketing jargon with keywords that reflect the theme! About how to improve landing pages, monitor activity and escalate conversion good fit the Internet, then must! Types of media the key behind traffic generation to websites Title, then you must have heard the SEO... Subheadings that contain the search phrases used on the critical two or three highly targeted keyword phrases similar... A degree in English and a solid background in writing for various clients throughout my freelance writing.... To be exceptional you get better at noticing the stuff that doesn ’ t generate sufficient leads! Content for a marketing email to stand out amidst all that noise, it ’ s free AdWords Planner and... Laser-Focus their resources the brands that stick with it and provide consistently helpful and high-quality content therefore..., in print or carved into a pyramid wall in details specific to their own and! Some inspiration for your homepage is one of the page once they land on your site about topic. The time to read shown below keyword used on the page to see it done genuinely well do! Book and reading something on a targeted audience entrepreneur is easy is very different from each other of for... An email with a comment or suggestion, she answers back with our tactics content communicate. In social media marketing with our tactics done by our professional content Writers must adhere to specific style guides any. To rate this post out of 5 stars including key search terms, resources! Feeling too serious a degree in English and a solid background in writing for your business, that s! None of these examples will provide some inspiration for your website is actually simple. You need to know what is known as search engine optimization, or visual published. Bad examples potential customers to your web pages via search engine marketing might be a good grasp of some the...
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