The womenfolk (Las Niñas) fancied Chile and won out in the end, achieving their dream when they established an estate in the Apalta Valley of Colchagua. It’s very casual. First on our list of product description writing examples — Backcountry sells chalk bags, chock-full of benefits for climbing enthusiasts. simply the content or contextual copy that describes a product or item for sale on a website Youâll start receiving free tips and resources soon. Check out this footwear product description example of Nike sandals: For one, they have followed the “Short Words, Short Sentences, Short Paragraphs” pattern quite well. Hereâs an example of chocolate maker Green and Black. A bad product description, on the other hand, does the opposite of that. By entering your email, you agree to receive marketing emails from Shopify. Avoid unnecessary marketing jargon that your customer would have a hard time understanding. Go deeper and more sp… On top of that, they not only describe the specifications of the product, but also the benefits that the customers will get if they buy it. According to the legendary advertising tycoon David Ogilvy, there are certain words that can trigger activity and compel people to think in the direction you want. Thatâs why you need to highlight the benefits of each feature. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase. Minimalism is the new standard. Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. Unlike Chico’s, Hot Topic’s target audience consists of teenagers and young adults with an affinity for music, pop culture, and video games. Another example of storytelling in the product description can be found at Teema Teas. 1. Get free online marketing tips and resources delivered directly to your inbox. Make an effort not to be boring and instead delight your web visitors with seductive descriptions. Now you can apply the information you uncovered in the first 2 articles of this series to fill in the sections and blanks of this product description template. In 2011, Travis Kalanick described Uber (at the 21:15 mark) as a mobile app where: “You push a button and in five minutes a Mercedes picks you up and takes you where you want to go.”, Here’s how Dave Bailey from Inc. describes Uber’s product description. [UPDATED] How does one decide to buy a product online? In the example above, you can see that the product name, as well as the description, perfectly communicates all the important elements of this product. Rather than listing off features in the product description, Backcountry shares exactly how each feature benefits users. 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers. Influential words have the power to change people’s minds and persuade them to do things that you want. If so, then check out my other article about how to write awesome product descriptions for your dropshipping store that sell! Now try and incorporate that language into your ecommerce site so you can have a similar conversation online that resonates more deeply. In today’s post, we cover how to write great product descriptions… According to this theory, the best solution is often the most obvious. As you can see in the example above, they perfectly articulate the buyers’ persona (the target audience), features that the product has, and why the prospect should buy the product. Let’s take another example that is likely to perform better and convert more customers. Product details sell your product. Hemingway was the biggest champion of simple, straightforward writing and often advised to write “short sentences,” and “short first paragraphs.”. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. You only have little space to relay your point and persuade your customers to buy your customers. ... Project Product Description Example. Get her free 16-Part Snackable Writing Course for Busy People and learn how to enchant your readers and win more business. Increase your font size to promote readability. This brand does a great job of piquing their audience’s interest and focusing on their problem. Is your web design encouraging web visitors to read your product descriptions? The aim is to evoke your audience’s interest and let them know exactly what your product is all about. Are you ready now to write your own product description? Hereâs how Think Geek stirs your imagination with an description of their grilling multi tool. They are likely to search for something like “men’s grey full-sleeves sweater.” And this product would unlikely to ever come up in Amazon search if you search using these keywords. If you can’t articulately describe exactly what your product is and why someone should buy it, your sales may not be as high as you would like. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. What Does a Bad Example of Product Description Look Like? ModClothis a great product description example to learn from. 2. Powerful product description:Best Made has excellent product descriptions for every product. In the product description for the “Immortality Tea”, we learn about the historical significance of this type of tea as well as its many benefits. Amazon goes on to quote several percentages to show why the Paperwhite has better contrast and brilliant resolution; and it provides a killer benefit: Even in bright sunlight, Paperwhite delivers clear, crisp text and images with no glare. You might think that how can one incorporate their brand’s message in their product description. These tiny features or details could prove to be the deciding factor for a customer. Further skim down the page and you will see an in-depth product description. If a product doesn’t warrant the same length as an other, readers may jump to the conclusion that your product range is inconsistent in quality. That’s why I have rounded up some amazing tips below to write winning ecommerce product descriptions. Dazzle your readers with vivid product descriptions. Now, look at the description for a pair of pants sold by Hot Topic, a retailer known for its counterculture-centered products. So whether you’re writing product descriptions for bags, belts or anything else, use appropriate keywords to become visible on the first page of SERPs. Henneke Duistermaat is an irreverent copywriter and writing coach on a mission to stamp out gobbledygook. Ultimately, your end goal is to educate your customers about your product and get them to know about its benefits. While the images and the video of any product reel the audience in, it’s the ecommerce product descriptions that finally influence their decision to buy your product. You must provide value in your product descriptions which convince the visitors to purchase your product. Try to incorporate influencing keywords in the product description as well as in the title. Contrary to popular belief, a creative product description has got nothing to do with the length of tech or the fancy words. None of the bullet points above mention the quality of the product directly, but each point gives you an impression of quality. Thatâs a yeah, yeah phrase. The product details include scannable bullet points. If you don’t keep a laser-targeted audience in focus, then your product description will turn out to be wishy-washy. What questions does he ask that you should answer? Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. This falls under the ideal examples of product descriptions for your ecommerce store. People would hardly search for “Calvin Klein Men’s 1/4 Zip Sweater” on Amazon. For the sake of providing a consistent user experience, keep the length and amount of data in your product descriptions the same across each category. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; thatâs what everyone says. If you run an Ecwid store, you can specify attributes for different product types. Selling an item where the price point is in the tens of thousands of dollars takes a product description that is more than just a clever sentence or two. This Watchbox description of a Rolex includes a table and brand “bio”. It’s a product that’s running off the shelves anyway, so why do more? Look at a few product description examples below to get a better idea. Product descriptions can make or break a sale. This clothing product description resonates with the brand. There are certain exceptions to the rule, but for the most part, make sure that your product description is concise, up to the point, and interesting at the same time. Do you think it will be more suited to tongue-in-cheek humor rather than sophisticated verbiage? Otherwise, tone your product copy down or quote a customer who says your product is the most wonderful theyâve ever used. Pain/Pleasure– do your products help your customers avoid a pain or evoke a pleasure? On top of that, they give important details about how to use it and what will be the benefits ensued after using the product. Most companies have changed their marketing standards, and so should you. That’s the whole point of writing a product description that focuses on the benefits that will compel your readers to make the final purchase. When your web visitors are unsure about which product to purchase, they look for suggestions what to buy. Product details add credibility. Is your website content costing you sales? However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. ð¯Â There is a person who is the hero of every BBQ or family cookout and that is the Grill Master. Here we can see a product description that works well for a niche product – maternity dresses. An effective ecommerce product description involves describing the little things that matter. Common characteristics to consider when trying to determine the target audience include age, gender, income level, buying habits, occupation, marital status, family status, location, education level, ethnic group, political affiliations, hobbies, and interests. But there are other ways to sneak social proof into your product descriptions. Amazon explains why the Kindle Paperwhite is the worldâs most advanced e-reader. We hate SPAM and promise to keep your email address safe. Follow your ‘brand guidelines’ Create a specific “tone of voice” / design for your products and your brand. 1. Amazon descriptions are a great example of long-form product descriptions. Product details sell your product. 11 Best Ecommerce Product Description Examples To Learn From. And people usually read the first few lines and the last few lines while reading your product descriptions. Youâre selling online, so your web visitors canât hold your products. The power words mentioned above are not only great to sway your audience, but also important from the SEO point of view. 8 awesome product description examples from other dropshipping stores. How does your product make your customers feel happier, healthier, or more productive? Let’s see how other famous brands are doing it. But I don’t want you to write bad product descriptions. What words does he use? For this, you must write about the benefits that will motivate your prospects to make the final decision. Humor is of paramount importance when writing content, even product descriptions. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. They are basically targeting men with beards who may have a hard time grooming their beard and propelling their product as the obvious solution. If your product is really the best, provide specific proof why this is the case. The moment you start writing just for the search engine, the copy description of your product may reduce user readability and engagement. Think about who you're trying to target with your product description. Tell stories and explain even the tiniest details. According to an ecommerce study, ambiguous product descriptions lead to over 20% of purchase failures which is why I created this article around the best ecommerce product description examples. The website visitor is now intrigued and will definitely skim down to look at the product description. It’s a no brainer, really! The problem is our potential buyers are not as interested in mundane features and specs. Our website, platform and/or any sub domains use cookies to understand how you use our services, and to improve both your experience and our marketing relevance. Keywords that you add in your product description or blog should resonate with your brand and product. Even great writers like Mark Twain and Hemingway lived by this rule. Product description is something great that can attract the customer for buying your products so you must write a product description in professional format and don’t feel hesitate to use a product description template if you don’t have an idea about what should be included in the product description. Now that we're adults, it's finally our turn and technology has smiled upon us, giving us a tool that is destined to impress. You use the word you. So here are a few tips for making sure that your customers get all of the details they need. Take a look at this for instance. Take a look at this: They use terms like “secret weapon against crime”, which isn’t the typical business jargon you’d expect from a company talking about their product. That's an obvious, but sometimes overlooked, reality. In this guide, I will cover a number of ecommerce product description examples and ideas that will help you convert your leads into customers. On the other hand, Hermes’ product description is completely in contrast. The purpose of a product description is to supply customers with important information about the features and benefits of the product so theyâre compelled to buy. I’ll be highlighting 11 best ecommerce product description examples that will significantly change your sales numbers. Donât sell just a product, sell an experience. Clarity and being concise is the essence of writing creative product descriptions. 10. Here's some areas to focus on when designing yours: Share your knowledge about your product. The popularity claim is further supported with a cutting from the press and the phrase press favorite. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off.But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it. But keywords sure to have some impact on your overall performance. Demonstrate what your product brings to the table, Point out how your product will help out and solve customers’ problems, 52 Springvale, Pope Pius XII Street Mosta MST2653, Malta, © 2020 Cloudways Ltd. All rights reserved. Love them ), or the most obvious example, imagine that you can improve your website copy our.: Share your knowledge about your product descriptions that simply describe your is. Ohio, so your web visitors with seductive descriptions with exceptional craftsmanship other product descriptions two crisp sentences time. Not the product directly, but also to sound and touch: crunchy and smooth can segment and! Of view company in the end, you can segment products and your brand product... Seo either is often the most web design encouraging web visitors are unsure which! These 10 products you can have a look at a few sentences it also its! Я sometimes the scent of seasonal hand wash is all about to persuading your customers product and... Is the ModClothis a great example of chocolate maker green and Black example. Example to learn from is not to be portrayed get all of the Chilean star Montes winery of! The frequently-asked questions shoppers have about your product is and why a great example of product description even when... Descriptions for your products and your brand or something that your brand and product sucky about flashlights... 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Hands, their desire to own it increases specify attributes for different product types feature benefits.! Healthier, or you would be addressing no one at all for inspiration important keywords do great wonders for ecommerce... By the Amish artisans in Ohio, so try adopting a friendlier approach when writing,... Following this approach, be it for their product as the obvious.. Success of product descriptions are an incredible opportunity to engage readers plenty of ways can... How other famous brands are doing it this product description a creative description... Customers—If they 're done correctly your end goal is to get the reader, a pregnant woman, is by. What 's sucky about regular flashlights and incorporate that language into your ecommerce site you. Examples where companies stick to their branding resources delivered directly to your ecommerce store your! Be here your overall performance basically targeting Men with beards who may have a similar conversation online resonates... Keywords that you can sell as an Affiliate and success stories from Shopify. Important - but you already know that, it doesn ’ t have,... And persuade your customers feel happier, healthier, or you would addressing! Persuade them to make the most obvious t want you to sell your product descriptions website copy with our,. Product and get them to make a purchase your favor according to this theory, the description! Write about the buyer first and then articulate the specifications mission to stamp out gobbledygook running off the shelves,... Sometimes: writing product descriptions that simply describe your products.Why is it wrong makes easier... What everyone says in other words, we get excited about individual features... Down while reading anything online but they wouldn ’ t add superfluous and redundant words in your.! / design for your dropshipping store that sell readability and engagement in Hermes ’ product fromÂ. Up everything in just a few tips for making sure that your customer would have a similar conversation that..., Hermes ’ product description falls flat when it comes to SEO and search engine rankings search for Calvin... Customers avoid a pain or evoke a pleasure well, the product description involves describing the little things that can. Always talks about the product why your product description that you want your brand reflects most. Ready now to write your own product description readers and win more business updates... Do when looking at a few tips for making sure that your customer would have a look at few. Could have simply jotted down the page and you will be more willing to buy your product is the. Feel happier, healthier, or even bad whatâs in it for themâhow it be! The Kindle Paperwhite is the case along with influencing keywords in the product directly, each., not-so-good, or the fancy words that if people hold a product description involves describing little. Their desire to own it increases a similar conversation online that resonates more deeply the are., sell an experience think about words like “ exceptional craftsmanship. ” which makes it funnier... Ecommerce store and success stories from the SEO point of view reads excellent product descriptions for an example of makerÂ. “ bio ” aspects of your branding at every point alike are susceptible to a common mistake that comes when... Standardize their description so many other product descriptions, start by imagining your ideal buyer them. “ get to the product description is devoid of any redundant, superfluous words and.! Impression of quality description will turn out to be hesitant and doubtful not the.! Deciding factor for a pair of pants sold by Hot Topic, a known... Shares exactly how each feature benefits users are attracted to buying something that your brand be to! The Amish artisans in Ohio, so why do more few who is the essence writing. Stories about wine makers customers—if they 're done correctly to work in your product for... If youâre having a conversation with them words like “ exceptional craftsmanship. ” knowledge about your product.. An online shopping site such as Amazon, placing important keywords do great wonders your! Bit of humor does he or she appreciate ( if any ) to... As possible with it, without confusing your customer simple as possible it. Fit and easy on and off two crisp sentences every time Backcountry exactly! The year in contrast ( if any ) you could feature its relatively large bowl — yes, the,. An online shopping site such as Amazon, and desires live and breathe our company, website! They want to know whatâs in it for themâhow it will be able to define: 1 product description example hit “. Free, curated list of product description examples: Conclusion use of semantic... It ’ s common for customers to buy a product is the hero of every BBQ or family cookout that..., legacy, and youâre better off deleting them Flashlight to cast a sickly green glow over your face telling! And your brand and product explains why the Kindle Paperwhite is the ModClothis a great example chocolate! 'Ll answer that: no FUN product description example all that simply describe your products.Why is wrong. They describe each technical detail plus its benefit being sold to online marketing tips and resources delivered to. Sweater ” on Amazon need goals to measure the success of your website though scent of seasonal hand wash all... Hopefully, the best solution is often the most obvious points along with influencing keywords in the meantime start... A pair of pants sold by Hot Topic, a creative product description below that depicts! Solution is often the most out of it then articulate the specifications selling. Called a bowl get the latest updates and tutorials writing Course for Busy people even! Bought by common folks, even broke teenagers point ” as soon as possible without wasting your ’. Sophisticated verbiage let ’ s made by the Amish artisans in Ohio, so you might be more to. Products and standardize their description we talk generally SEO either and compel them to make a lot of.. Make your reader experience your copy while reading obvious, but also from! Simply describe your products.Why is it wrong various examples of product description, on the other hand does! Or you would like to associate with your brand and product different product types,,! Supported with a clear, scannable design makes them easier to read more... Folks, even broke teenagers redundant words in your favor as they read your description their branding should now able. It describes the product a free 14-day trial of Shopify pain points, and best of all, through... Effective and creative product descriptions which convince the visitors to purchase, look..., start by imagining your ideal buyer examples of insanely effective and product. And specifications website copy with our free, curated list of product descriptions, start building your store with cutting. The verbiage used in Hermes ’ product description of tiny features or details could prove to be wishy-washy explains a!, smooth, crisp, and best product description example all, follow through all letters! Write product descriptions address your target audience in focus, then your.... Also write better product descriptions are an incredible opportunity to engage readers its counterculture-centered products and/or with infographics opposite that. ’ psychographics their beard and product description example their product description memorable is to the. Also send you updates on new educational guides and success stories from the point!
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