The first logo of the company is the wavy word “CATERPILLAR.” It is commonly believed that its shape symbolizes the tractor track. See caterpillar logo stock video clips. The font has changed again. The symbol uses only the “CAT” lettering with the triangle, and the white, yellow, and black color pallet represents strength, energy, and confidence. The Caterpillar Logo Design Elements. 1925 – 1931. 1955 – Series letters start appearing on machines after the model name to distinguish new models from the old ones. In the 1931 logo the “wavy” effect was gone. Caterpillar gets to leverage its good name, and extend the brand outside the capital goods space, without investing a lot of money or being distracted from its core businesses. This time, the designers went for a title case inscription in red, using a fancy serif typeface. Instead of the inscription “MADE IN THE UNITED STATES Of AMERICA,” its abbreviated version is used: “MADE IN U.S.A..”. While Holt had been instrumental in the making of the industrial tractor decades before the Caterpillar Company was established, a number of remarkable achievements still happened after the new corporation’s formation in 1925. Caterpillar vector logo, free to download in EPS, SVG, JPEG and PNG formats. The old Caterpillar logo is still remarkably intact on this 1920s box believed to have been used to ship parts to dealers. The Big Book of Caterpillar: The Complete History of Caterpillar Bulldozers & Tractors¹ Plus Collectibles U. S.”, “PAT. 1967 – Block-C logo was introduced, along with trade dress box that contained logo and model name. The global manufacturer of mining equipment was founded in 1880 and was Caterpillar’s largest-ever acquisition. In 2018, Caterpillar was ranked #65 on the Fortune 500 list and #238 on the Global Fortune 500 list. The split ends of the letters represented a caterpillar’s legs. 1908: Holt Manufacturing produces the first gas-powered crawlers. This move to a more recognizable symbol was possibly one way to capitalize on the construction market that was booming at the time. The Caterpillar Tractor Company was formed following a 1925 merger between C. L. Best Tractor Company and Holt Manufacturing Company. Shop Cat® clothing and apparel. *FREE* shipping on qualifying offers. In the early 1900s, Benjamin Holt had been looking to improve the traction and mobility of the steam tractors they were making. Starting With C Caterpillar Logo History Caterpillar Recent Logo. This palette is typical of the last CAT logo, adopted in 1989. It is the world's largest construction equipment manufacturer. 1885: Daniel Best produces his first combine. Logo/Photo Use Request Form . Astonishingly, Caterpillar’s CAT logo is fairly new. This logo was just the first attempt and lasted about six years. Red is complemented by uneven gray outlines and the words “REG. Back in 1925, when the company was formed, the logo resembled its namesake—the Caterpillar. Newer Post Older Post Home. The letters are elongated and symmetrical. 1950: Caterpillar Tractor Co. Ltd. is incorporated in Great Britain as the first international subsidiary. The trade name "Caterpillar ®" and the Caterpillar logo are property of Caterpillar Inc. Midwest Industrial sales is not an official dealer or distributor of Volvo, Caterpillar, Terex, Hitachi, Euclid, Komatsu, or John Deere. Earlier logotypes utilized some red, but mostly a monochrome black and white pallet up until 1989.———If you are looking to update your current logo or create a new construction logo, try our construction logo maker and create your logo in just minutes. In 1957, the company finally went for a bold sans-serif typeface in all capitals, which somehow communicated solidity and reliability. The evolution of the #Caterpillar Logo. The stylized C was introduced in 1967 in a trendier design and stayed on until the latest CAT and Triangle form was introduced in 1989. The old Caterpillar logo is still remarkably intact on this 1920s box believed to have been used to … Hello! Previously, placement of branding and model name was more varied. 1975: China buys 34 pipe layers from Caterpillar. The all-caps inscription now used the extra-bold sans-serif font that most closely resembles Filmotype Ford. 1904: Benjamin Holt makes the first caterpillar-style tractor, soon to be sold under the Caterpillar brand name. Our dedication to reliable service to our customers is as old as the company itself. However, by 1957, the wordmark took on a more compact and narrower sans-serif font that looked more modern. A bright shade of yellow complements the black and white color scheme. At the bottom, there are subtle light gray phrases “REG. Caterpillar Symbolism ~ The Future You Dream of is Within Your Grasp Caterpillar Symbolism by Presley Love Sources & Reference: Presley Love is founder and author of UniverseofSymbolism.com, she is a professional intuitive and energy healer, using her gifts and divination arts to channel messages from the animals and nature spirits. Prior to that only “Caterpillar” was used. Meaning and history The original Caterpillar logo, which appeared in 1925, sported a unique wavy typeface, which presumably symbolized either a crawling caterpillar or a patch of land before the Caterpillar machinery was used on it. The use of the “CAT” letters implies that consumers are largely aware that “CAT” is short for “Caterpillar.”, The current logo uses a typeface that belongs to the Helvetica font family. The artists removed the miniature square and replaced it with a large yellow triangle in front of “CAT.”. There are eight versions of the CAT logo, with only minor differences. A global giant in its own right, the company manages 25 major production plants across the globe. The logo we all associate with Caterpillar and Cat products today debuted almost 30 years ago in 1989—just a few years after we changed our name from Caterpillar Tractor Co. to Caterpillar Inc. As the company continues to seek more ways to serve its customer base, it has managed to enter new industries, such as insurance and financial products. The first logo of the company is the wavy word “CATERPILLAR.” It is commonly believed that its shape symbolizes the tractor track. May 28, 2015 - Over the years, Caterpillar's brand logo has been displayed in various forms on many different types of machines and work tools. The company of the same name was founded in 1925. The red is the same shade as the wavy “CATERPILLAR” logo found on the company’s first crawler tractors, which were painted gray when they were introduced in 1925. Between then and 1957, the company presented about three different variations of the inscription, but with only minor differences. Alternative versions of the emblem appeared on the left of the logotype in black and white. The shape of the letters and additional mini-inscriptions change. The Big Book of Caterpillar: The Complete History of Caterpillar Bulldozers & Tractors¹ Plus Collectibles, Sales Memorabilia, and Brochures [Pripps, Robert N., Morland, Andrew] on Amazon.com. The company’s first logo redesign was done in 1931. 1941: To support the United States’ efforts in World War II, Caterpillar ramps up production to record levels. 2010: Purchase of Milwaukee-based Bucyrus International for $8.8 billion is announced. Few pieces of equipment are more representative of the history of Caterpillar than their D8 track-type tractors. CAT is an abbreviation for the full name of Caterpillar. Most likely, this is either Helvetica Compressed or Helvetica Inserat Roman. OFF.” and “MADE IN THE UNITED STATES Of AMERICA.” The main color is red. The shape of the letters and additional mini-inscriptions change. The word “CATERPILLAR” is written in a strict rectangular font from the Helvetica family. 1982: Caterpillar records its first losses since the Great Depression. The bold points at the ends of the “r” are gone. Gone are the additional inscriptions located under the “CATERPILLAR.”. From hats, boots, models, phones – and so much more. The now-famous yellow triangle inserted into the letter A is meant to signify optimism, support and energy. 1994: A record-long 17-month strike starts. The font type was updated in the 1967 iteration, which also introduced a new company emblem (known as Block C) placed to the left of the lettering. Caterpillar Inc. (often shortened to CAT) is an American Fortune 100 corporation which designs, develops, engineers, manufactures, markets, and sells machinery, engines, financial products, and insurance to customers via a worldwide dealer network. From the early ’50s, a 10.5-mile highway through Venezuela’s Andes Mountains was constructed with the help of CAT machines. That red, wavy “CATERPILLAR” logo was found on the company’s first crawler tractors, painted gray and introduced in 1925. Licensees benefit from the reputation that Caterpillar has successfully built up around its brand during its long history. The shape of the letters and additional mini-inscriptions change. 191. Caterpillar is a household name in the manufacture of heavy vehicles used for agriculture and construction. Try it Free. Add to Likebox #122136736 - Different kinds of insects mono,outline icons in set collection.. Vector. 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