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Donald Glover aka Childish Gambino slides into the fashion world. And he does it shortly after shooting Guava Island, a film directed by Hiro Murai, in which he plays with Rihanna.
For the new collection, he redesigned three iconic pairs of Adidas sneakers: The Nizza, the Continental 80 and the Lacombe.
“With this project I wanted to encourage people to think about how their story could be told through their feet. And our value is not about what we wear but about the experiences we go through. Its a decision about what works for you. You live through your own goal. This partnership is for me to show what it’s like and how you feel about doing your own experiences.” – Donald Glover.
The brand and the artist launched a mini-series of 5 videos in which we can discover the story behind the 3 upcoming models. The videos are respectively named 1985, Dusty, Timber, Polenta and Avocado.
They illustrate the fact that it is very difficult, if not impossible, to keep our white sneakers clean. The models are therefore voluntarily aged and worn.