Heron Preston and NASA partnered with the dog wear company “Very Important Puppies” to release a streetwear collection… For Dogs!!!  

 

The companies worked together to offer a range of clothing including windbreakers, a hoodie, a crewneck and a few accessories. Faithful to Heron Preston’s designs, the collection lands in monochromatic hues of black, white and silver with orange detailing. All the items feature logos of the three brands (V.I.P on the front, NASA on the back and Heron Preston on the left sleeve).

Accessories include a matching NASA-branded collar and leash along with a white bone-shaped poop bag dispenser.

 

“Dogs played an important role for Nasa, Laika was a Soviet space dog who became one of the first animals in space, and the first animal to orbit the Earth.” – V.I.P

 

The collection

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The Lookbook

The cutest part of this collaboration is undoubtedly its lookbook, which features “Space Dogs” wearing the collection. These are perhaps the most “hypebeast” dogs in history.

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See the whole lookbook on page 2

 

Lookbook on page 2 ↓