Millie Bobby Brown has partnered with pandora
Millie Bobby Brown and Pandora team up to celebrate the freedom of expression of generation Z consumers.
Pandora X Millie Bobby Brown
The 15-year-old star of Stranger Things has captivated audiences across the country with her role as Eleven in the famous Netflix show. That’s why, Pandora has named Millie Bobby Brown the face of a new jewelry collection. This new brand celebrates self-expression to target Generation Z consumers as they strive to recover their struggling business. The star “Stranger Things” and the UNICEF Goodwill Ambassador signed a two-year contract with the Danish jewelry brand, known for its charms. Pandora is in the midst of a two-year turnaround plan to boost sustainable growth and reinvigorate the brand’s warmth.
The Collection
Shoot by Cass Bird, the campaign, which launches digitally in October, will feature images of the Emmy nominee. All in his adopted city, Atlanta, Georgia, wearing his selection of pieces from the new collection. She will also appear in a digital film highlighting her personal connection with the new pieces. Pandora, Stephen Fairchild, creative and brand manager, spoke about his impact on pop culture as an actor and activist.
The Quotes
“I feel extremely honored to be partnering with Pandora. I love Pandora because everyone can tell their own story, and each symbol can represent your individuality” – Millie Bobby Brown
“Millie Bobby Brown is the perfect ambassador for the next generation of Pandora’s jewelry that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewelry that perfectly complements Pandora’s vision and creativity” – Stephen Fairchild
Release Date
You still need a little patience before this new collection is available! Indeed, the whole collection will be online next October! Stay tuned for more information and pictures from this new collection.
You should read about Stranger Things S3 Premiere Red Carpet.
Photo Credits: Cass Bird
