Nike Presents the “AlphaDunk”
The Nike AlphaDunk is designed for the biggest jumpers of the game.
It’s got all the tech to become every high flyer’s favourite shoe.
His DNA is rooted in the classic Hyperdunk lineage. Indeed, the AlphaDunk is light and responsive. The design of the AlphaDunk shares a similarity with its predecessor. Bring together the best individual items, including Zoom Air and Flyknit. All come together to form a unique set designed for verticality and to withstand shocks and bruises.
Aesthetically, the shoe is defined by its engineering. To gain an aerial advantage, athletes have to be positioned farther off the ground.
The top of the shoe solves abrasion. The redesigned Flyknit construction offers a sock-like fit that is both supple and strong.
“We wanted to ensure durability for athletes working in the key” – Ross Klein
A colourway, a story
Each colourway tells the story of slam-dunking icons.
“The AlphaDunk began from a study in jump height” – Ross Klein, Senior Creative Design Director for Nike Basketball.
“We began to consider what would happen if we bring our most responsive technology, Zoom Air, to the entire forefoot to cover the full motion of a jump, from load to launch. What could it do?” – Ross Klein
The Nike AlphaDunk is set to drop today, August 9 at Nike.com. Plus, the new Nike AlphaDunk will roll out in new colourways over the course of the upcoming basketball season.
You might be interested in this Artist who’s Turning Basketballs into Must-Have Bags.
Photo Credits: Nike