The new clothing collection is inspired by “The Fresh Prince of Bel-Air”, the show that began will smith’s acting career, in 1990. It is an exclusive collection that will be available from Oct. 1 through 14.

Will Smith’s Collaborations


After starring in Moncler’s “Genius is Born Crazy” campaign and joining Onitsuka Tiger as a social-media partner, Will Smith continues to grow his fashion repertoire. In fact, the actor is channeling his Fresh Prince past with a new clothing collection. Named “Bel-Air Athletics”, Will Smith’s collection is inspired by “The Fresh Prince of Bel-Air” TV show.

Will Smith Fresh Prince Collection


Pieces of the collection are designed with athletic sensibilities and collegiate aesthetics, a nod to Smith’s character on The Fresh Prince of Bel-Air. Of course, highlight pieces include the famous Reversible Academy Track Jacket. This one comes with a colorful paisley print and is inspired by Will’s go to school outfit. Sleek navy track pants complete the look.

Among the 26 pieces, some refer directly to Bel-Air Academy, the fictional school that Smith attended with his cousin, Carlton Banks. An example is the burgundy and yellow Bel-Air Athletics Tee.

Additional graphic T-shirts include a cartoon version of Smith with a “Will Power” print and a retro tie-dye shirt featuring a vintage photo of will Smith. Take a closer look at highlight pieces just below!


Will Smith Fresh Prince Accessories

On the accessory side, you will find socks, caps and even basketball sleeves. There is also a navy and paisley basketball named the “Money Ball”.

Plus, the accessory collection also features a gym bag, an air freshener, and a phone case. Take a look at some of the accessories available in Will Smith’s ‘Fresh Prince of Belair’ Collection just below.


Buy the Collection

Each piece is offered in limited quantity or made-to-order with the intention to avoid waste. Shop Will Smith’s ‘Fresh Prince of Belair’ Collection on Remember, the collection is only available from October 1 through 14.

If you like this vintage “School” vibe, you might want to take a look at the H&M x Stranger Things collection.