Once again, Balenciaga commits to fight against hunger in the world. The high fashion company will take action through a capsule collection of which 20% of profits will go to the World Food Programme.
It is not the first time that a fashion brand unveils a collection to fight against hunger in the world. For example, last August, Polo teamed up with FEED to release a collection to the benefit of “No Hungry Kid”.
These initiatives are more than welcome in the industry. They encourage large audiences to do a good deed while shopping for their favorite brand.
Now, it is Balenciaga who has once again teamed up with the World Food Programme for a special collection. For the second year in a row, the Spanish fashion house will attract attention and raise awareness of the world’s hunger problem.
The first collaborative capsule between Balenciaga and WFP goes back to 2018. In fact, both companies presented “Saving Lives, Changing Lives” at the Fall-Winter 2018-2019 fashion show. The collection highlighted the steady increase in the number of people in need of food aid. Both brands wanted to make their followers ambassadors of this good cause.
Balenciaga x World Food Programme
The second Balenciaga x World Food Programme collection will consist of a selection of pieces featuring powerful messages and official logos. The capsule will include t-shirts, hoodies, raincoats and other unisex items available in several signature colors.
Echoing the success of last year, Balenciaga has decided to double the amounts that will be donated to the charity. This year, 20% of revenue generated on each piece will go to the World Food Programme.
Once again, Balenciaga underlines its commitment to the global efforts put in place and provides support to help people in precarious situations. Take a look at some pieces of the collection just below!
Release Date – Balenciaga x World Food Programme
Pieces of the second “Saving Lives, Changing Lives” capsule are already available in Balenciaga stores around the world and on Balenciaga.com.