“Wear Your Story” by Ralph Lauren
Wearing jeans is a story!
Wear Your Story
“Wear Your Story” is the new mantra of the American designer’s campaign. Wearing jeans is a story, a nostalgic saying, an ode to denim, an essential and historic category of the brand. Plunge into the heart of our textile memories. Ralph Lauren is launching a new global advertising campaign focused on denim. Named “Wear Your Story,” this collection captures nostalgic feelings and stories created when you wear your favorite denim pieces. Photographed by the duo of photographers Tim Hill and James Finnigan, the campaign features six models and influencers. Including a student, a father, a mother and a yogi, all united by their unique stories about how much their favorite jeans have become unforgettable.
In the Collection
Denim is an essential category of the Ralph Lauren brand. And “Wear Your Story” is part of the company’s ongoing efforts to amplify this category. The collection presented in this campaign includes new washes, treatments and details on several silhouettes of the Men’s & Women’s polo shirt, as well as cotton from responsible sources and offered in many styles.
Men Collection
Women Collection
Sustainable Denim
Ralph Lauren is committed to creating a durable denim. As part of “Design the Change”, the company supports responsible cotton production through the Better Cotton Initiative. The brand works in partnership with suppliers who collect and recycle old jeans. They work to reduce the use of stones and the amount of water needed during the production process. This effort to produce eco-friendly denim is an essential step in the brand’s journey to sustainably achieve 100% of its cotton. But also to reduce water consumption by 20% in all operations and in the value chain by 2025.
Release Date
The denim campaign “Wear Your Story” will take place from August to September on the world markets.
The entire collection is already available at RalphLauren.com.
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Photo Credits: Ralph Lauren
