Louis Vuitton new collection COP or DROP ?

Virgil Abloh, the new artistic director of Louis Vuitton’s menswear had everyone throned out after last Thursday’s fashion show in Paris.

The new director has taken Louis Vuitton to a whole new level. We can’t argue that without the presence of Virgil, Louis Vuitton would have remained the brand they always were and it was starting to be boring. Bringing Off-white’s creator was a bright move from Vuitton’s team because they needed something to put them back on track.

Fendi, Balenciaga and many other luxury brands have stepped out of their comfort zone in the past years to reinvent their styles and put their brands at the top of the list. However, Vuitton was rather discrete for the past years. I agree that you can’t go wrong with a Vuitton bag but now that high-end replicas are practically everywhere they needed something to create more value than those fake bags.

Going from the perfect bag to the perfect jacket, Virgil has brought a touch of creativity and a more up-to-date knowledge to the ancestral company. Everything to put Vuitton back on the map with a younger generation.

If you haven’t seen the Fashion show, here is some pictures of the new collection designed by Virgil Abloh. The mix between the good old logo of Vuitton and the new “industrial” style brought by Virgil made an incredible collection.