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The brand created by Jerry Lorenzo is known for its minimalist streetwear looks but also for creating custom outfits for the one and only Justin Bieber in his Purpose World Tour.
To have Justin Bieber as the “face” of the brand has really been a good thing. In fact, this collaboration has put Fear of God as one of the best modern streetwear brands.
As you may know, the brand is aiming for the “elites”, merch prices starting at 500$ USD.
FOG has decided to create an affordable line called essentials. The collection includes basic items such as t-shirts and joggings. People who may not have enough money to catch the full usual FOG drip can now wear the brand proudly.