ICECREAM is an extension of Pharrell and Nigo’s Billionaire Boys Club brand. The young streetwear brand has made Reebok the official partner and manufacturer of Ice Cream footwear. Here are the latest BBC Icecream x Reebok sneakers specially made for ComplexCon Long Beach.

BBC Ice Cream’s Story


Pharrell and Nigo had a mutual admiration for streetwear clothing. This common interest has developed their friendship. Together, they decided to launch Billionaire Boys Club, an exclusive made-in-Japan streetwear label. It combined the wisdom of the A Bathing Ape founder with the expressive freedom of the N.E.R.D. frontman.

BBC experienced a lightning rise in the streetwear world. This popularity allowed Pharell and Nigo to officially introduce ICECREAM, a skate-centric extension of the main brand.

One difference between BBC and Ice cream is that the main brand fought to keep their manufacturing in Japan while the other embraced Reebok as a manufacturer for Ice Cream footwear and apparel.

BBC Ice Cream x Reebok

Reebok has officially announced a new release in collaboration with BBC Ice Cream. The upcoming collection features extremely bold colorways as well as famed prints such as the Diamonds and Dollars. Take a first look at the BBC Ice Cream and Reebok sneaker collection just below.

The collection includes 4 silhouettes. The first silhouette is the Reebok Answer V Retro (Iverson and Pharrell are both Virginia natives).

Then comes the BB4600 Hi and Low.


And finally, the all-new ZIG training shoe. This last pair features a revamped cushioning unit with Space Camo and Star Field themes.

bbc-icecream-reebok-complexcon-sneakers- ZIG-training

Also, this limited capsule will feature a series of apparel including tees, hoodies, and sweatpants.

Release Date of the Collection

The entire Billionaire Boys Club ICECREAM x Reebok collection will be available exclusively at ComplexCon Long Beach on November 2nd and 3rd, 2019. If you can’t make it to the event, you can always cop the collection for resale on websites like StockX.