Just before the Super Bowl LIV‘s Halftime Show, J Balvin took to Instagram to unveil an upcoming Air Jordan 1 collaboration with Nike. Minutes later, he rocked the colorful sneakers on stage.
J Balvin x Air Jordan 1
As the first Latino artist to ever collaborate on the iconic Nike silhouette, J Balvin decided to go wild. In fact, the Colombian signer revealed a bold colorway inspired by his own eccentric fashion sense.
The reggaeton singer’s first Jumpman collab is crafted from a denim-like material. Coated in an unmissable colorway, the J Balvin Air Jordan 1 features a rainbow gradient from heel to toe. Jagged edges and exposed foam tongues also hit the head-turning aesthetic, reminding us in some ways of the Off-White approach.
Branding details include the multicolored Swoosh across the lateral and medial side panels. The iconic Balvin Happy Face logo also hit the heel of each shoe. Finally, a classic Air Jordan wing logo adorns the ankles.
Black laces and a clean white rubber sole complete the design.
Take a closer look at the upcoming Nike Air Jordan 1 in the gallery just below!
J Balvin Reveals Air Jordan 1 Collaboration During Super Bowl LIV Halftime Show
“I like to [style myself] because I’m a geek of it. I go to the past — the ’80s and ’90s — and I walk around New York and watch people’s style, the creativity”
“Fashion is art, a way to express yourself, and it’s what I love to do. I want to change the whole perception of Latinos; I want to show the world how we are fresh, too,”J Balvin
For the moment, no official release date has been set. But stay tuned, we will keep you posted as soon as more information surfaces.
In the meantime, you might want to take a closer look at the Off-White x Air Jordan 1 “Canary Yellow” rumored for 2020.