Her name is Chloe Martin. She’s 18 and comes from Glasgow, Scotland. She decides to tweet a photo of her jeans to expose the differences in size. And it became viral.


The “Story”

“I was getting ready to go out and I wanted to wear jeans. So, I tried on a pair and they would not go past my hips, at all. That’s why I took them off and tried on a different pair, same size, but they fitted perfectly. At this moment I took all of my jeans out and was so shocked at the size difference between jeans that are “labeled” the same size and some are from the same brand too. Finally, I decided to take a picture and posted it on Twitter.” – Chloe Martin

Martin’s tweet has now been shared nearly 300,000 times.

“I expected my friends to think it’s funny and compare theirs too” she continued. “I didn’t expect that response at all, but I’m glad it did because no one seems to talk about the difference in sizes even though we all struggle in shops, going from changing room to changing room.” –

The “Tweet”



The tweet featured her collection of jeans all lined up and showed the different interpretations of UK size 12 from various high street brands.

“There have been no efforts to make the sizing more consistent for all, even though it says a 12. I should be able to go into any shop and know that a 12 will fit me. Plus, a lot of high-street stores are targeted towards young women.” – She said


“Tweet feedback”



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