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Under the “Conscious Exclusive” label, H & M offers pieces made from sustainable materials and eco-responsible techniques. In the past collections, we saw renewable materials such as recycled polyester, silk, and organic flax. But this time, H&M has pushed the limits and went even further in terms of innovation!
To make its new collection, the Swedish company has drawn surprising materials from nature! Indeed H&M used pineapples and oranges to turn them into clothes! It is in the optics that “nothing is thrown, everything is transformed” that the brand has sought eco-friendly alternatives allowing it both to reduce waste and to save natural resources.