The Quotes
“We have what we see as a game-changing innovation” – Michael Martin, Nike’s global head of digital products
“We’ve solved consumers’ single biggest friction in (buying) footwear” – Michael Martin
“We want to free our in-store associates to have more meaningful conversation and interactions with customers. This would boost purchase confidence. It’ll reduce returns online and in stores” – Michael Martin
The Purpose
The brand says the process will ensure better fitting shoes and thus enhanced performance for everyday athletes. It also projects a more streamlined shopping experience, and, eventually, it will give insights to Nike on how to innovate on footwear territory.
The innovation is Nike’s latest step to disrupt the industry and improve the performance of athletes. Internally, attention is already turning to how the concept behind Nike Fit could go on to result in a more customized sneaker experience. The technology is the gateway to creating personalized shoes for everyone.
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Photo Credit: Nike
