The Quotes
“This ruling is limited to this particular execution of the 3-Stripe mark and does not impact on the broad scope of protection that Adidas has on its well-known 3-Stripe mark in various forms in Europe” – Adidas
“Whilst we are disappointed with the decision. We are further evaluating it and are welcoming the useful guidance that the Court will give us for protecting our 3-Stripe mark applied to our products in whichever direction in the future” – Adidas
Conclusion
Adidas wants to prevent other clothing manufacturers from using a mark “composed of three equidistant parallel strips of identical width, applied to products in all directions”. But the decision only confirms the rejection of an EU-wide trademark. The brand can still protect its stripes at the national level.
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Photo Credit: Adidas
