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All of Zara’s collections will be made from 100% durable fabrics by 2025.

“By that time, 80% of the energy consumed at Inditex headquarters, in factories and in stores will come from renewable sources. And its facilities will produce no waste”

 

The Call

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Inditex, which has driven success in large part through its ability to rapidly respond to the ebb and flow of consumer demand, is stepping up its sustainability initiatives, starting with its biggest brand, #Zara. Building on work already underway, the fast fashion giant is introducing a slew of new #sustainability targets and reiterating existing goals, many of which will be implemented fastest at its flagship brand. The initiatives come amid dramatic changes in the industry that are heaping pressure on retailers to change and adapt. The rise of the internet has brought a new degree of digital transparency to the fashion industry, fueling demand for greater openness from consumers and activists as awareness of fashion’s negative #environmental and social impact goes mainstream. But the sheer volume of Inditex’s output raises questions about how sustainable any company that produces so much product can be. The company doesn’t see its business model at odds with sustainability goals. On average, Zara releases 500 new designs a week, 20,000 a year. Instead, the brand says its scale is what gives it the opportunity to make a difference, driving efficiencies and pushing its manufacturers to adapt their operations to meet the company’s sustainability standards. Swipe to discover Zara’s roadmap to sustainability and weigh in with your thoughts below. [Link in bio]

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7,500 stores will be eco-efficient by the end of 2019. 

In support of this commitment, all Zara collections will be made from 100% durable fabrics. Zara becomes the first international brand to make such a commitment, reports the WWD website. The other brands of the group, including Zara Home, Massimo Dutti and Pull & Bear, will follow. And that’s not all: by 2025, 80% of the energy consumed at headquarters, in factories and in Zara stores “will come from renewable sources and its facilities will produce no waste”.

 

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