The case
Rastaclat is on the hook for selling bracelets that bear a red zip tie and quotation marks around the word “shoelaces.” The complaint claims that the company’s $18 bracelets are being “sold under the name ‘Off-Clat’ and/or ‘Off-Clat c/o Rastaclat’” by the brand and various retailers, including Zumiez, The Finish Line, and Amazon.
Off-White alleges that the bracelets “violate [its] exclusive rights” in the quotation marks and red zip tie marks. While the brand does not have federal registrations for these, its counsel asserts in the complaint that the 6-year old brand has amassed “significant common law trademark” rights in these otherwise completely ordinary elements. – The fashionlaw
According to Off-White, the bracelets are confusing consumers that they are Off-White products.
In the meantime, here are 16 different ways to wear an Off-White belt
Photo credits: Ssense, Farfetch, Zumiez