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Every year, nearly 180 meters of red carpets are rolled out for the needs of the Festival. “17h10” took the challenge of making a dress from the unexploited red carpet. The dress would be worn during the traditional “climb of the stairs” by the influencer Fadela. Main idea? Be under the eyes of cameras from around the world!
It took the French brand several months to work on the design and material. They also created a collection of limited edition recycled tailors. “17h10” and Wolfgang both desire to reinvent their sectors. So, they use the entertainment codes to draw attention to important and sensitive topics and to engage with the planet.